Privacy Policy

Effective Date: April 5, 2025

Business Name: Ali & CO. LTD
Website: www.BlueOpticWear.com
Contact Email: itxali309@gmail.com
Business Address: Khalid Town, G.M. Abad, Faisalabad, Pakistan

At Ali & CO. LTD (“we,” “us,” “our”), your privacy is very important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website BlueOpticWear.com. We are committed to complying with the General Data Protection Regulation (GDPR) and protecting your personal data.

1. Data We Collect

When you visit our website or make a purchase, we may collect the following information:

  • Personal Identification Information: Name, email address, phone number, billing/shipping address.
  • Payment Information: Payment details are processed securely through third-party providers (we do not store your full payment information).
  • Technical Data: IP address, browser type, device type, operating system, referring URLs, and browsing behavior.
  • Cookies and Tracking Technologies: To improve your browsing experience (see our Cookie Policy).

2. How We Use Your Information

We use your personal data for the following purposes:

  • To process orders and deliver products.
  • To send order updates, shipping information, and customer support communications.
  • To improve our website functionality and user experience.
  • To personalize your experience on BlueOpticWear.com.
  • To send marketing communications (only if you have opted in).
  • To comply with legal obligations.

Legal Bases for Processing Data:

  • Performance of a contract (e.g., fulfilling orders).
  • Legitimate interests (e.g., improving services).
  • Consent (e.g., for marketing communications).
  • Compliance with legal obligations.

3. Data Storage and Retention

We store your personal data securely on protected servers.

  • Retention Period: We keep personal data only as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law.
  • Data Deletion: Upon your request or after the retention period, your data will be securely deleted.

4. Sharing Your Information

We may share your information with:

  • Service Providers: Payment processors, delivery services, and IT support companies assisting with our business operations.
  • Legal Authorities: When required by law, regulation, or legal process.
  • Marketing Partners: Only with your explicit consent.

We do not sell, rent, or trade your personal information to third parties.

5. Data Security Measures

We have implemented appropriate technical and organizational measures to protect your data, including:

  • Encryption of personal data.
  • Secure server hosting.
  • Access controls and authentication.
  • Regular security reviews and staff training.

However, no system can guarantee 100% security, and we encourage you to take steps to protect your own information online.

6. Your Rights Under GDPR

You have the following rights regarding your personal data:

  • Right to Access: Request a copy of the data we hold about you.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure (“Right to Be Forgotten”): Request deletion of your personal data.
  • Right to Restrict Processing: Limit how we use your data.
  • Right to Data Portability: Request to transfer your data to another service provider.
  • Right to Object: Object to data processing, particularly for direct marketing.
  • Right to Withdraw Consent: Withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us at itxali309@gmail.com.

7. International Data Transfers

Since our operations are based in Pakistan and we may use service providers located outside the European Economic Area (EEA), your information may be transferred internationally. We ensure all transfers comply with applicable data protection laws and include appropriate safeguards, such as Standard Contractual Clauses.

8. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience. Cookies help us remember your preferences and understand how you interact with our website.

You can manage your cookie preferences through your browser settings. For more information, please review our separate Cookie Policy.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

  • Notice of Changes: Any changes will be posted on this page with an updated “Effective Date.”
  • We encourage you to review this Privacy Policy regularly.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

📧 Email: itxali309@gmail.com
📍 Address: Khalid Town, G.M. Abad, Faisalabad, Pakistan

By using BlueOpticWear.com, you agree to the terms of this Privacy Policy.